History of the Omaha Theater Company

The year was 1948. Emmy Gifford and two other volunteers representing the Junior League of Omaha were headed to New York City for a national conference of community volunteers, educators and theater professionals who, like her, were interested in bringing children’s theater to American audiences. This conference was the seed of the Omaha Theater Company for Young People. She returned enthusiastic and determined to create a theater dedicated to enriching the lives of their own community’s children. One year later, the Omaha Junior Theater was born.

The organization is one of the oldest of its kind in the United States. Mrs. Gifford was the theater company’s first president. For twenty-five years the theater grew and thrived as an organization comprised primarily of Junior League volunteers and amateur artists who literally pioneered the field of children’s theater. Without a permanent home, the Junior Theater performed on any empty stage that could accommodate their productions. Its actors, props and costumes moved from venue to venue. Volunteers did all the work.

In 1974, a capital fund-raising campaign enabled the Junior Theater to find a permanent home at the Center Theater, a neighborhood movie house at 3504 Center Street. The 500-seat theater had space for classrooms and a costume shop. In 1977, the theater company was renamed The Emmy Gifford Children’s Theater to honor its principal founder and her dream.

A new chapter in the Omaha Theater Company’s history unfolded in the late 70’s when Nancy Duncan became director. The theater grew to 14 full-time employees by 1986 with leadership from Nancy Duncan and Bill Kirk, along with a full-time administrative staff. When Mrs. Duncan resigned in 1986, Mark Hoeger, James Larson and Roberta Wilhelm formed the administrative and artistic team that took the theater into a new direction – and eventually to the new location in the Astro Theater at 20th and Farnam. Donated by the Blumkin family in 1993, The Rose, as it is now called, is short for The Rose Blumkin Performing Arts Center. It was refurbished with $10.3 million dollars raised by The Rose Blumkin Performing Arts Center Foundation, headed by President Susie Buffett.

Today, the organization is entering its 56th year as the Omaha Theater Company with 32 full-time, 14 part-time arts professionals and numerous contracted professionals. Many of the actors double as teachers in the company’s growing educational and outreach programs and its Performing Arts Academy.

Joining the Omaha Theater Company in the mid-1990’s, choreographer and artistic director Robin Welch added critically acclaimed dance productions to its already successful theater program. The ballet productions brought to The Rose Theater’s stage an array of talent including principal dancers from Pittsburgh Ballet Theater, Japan’s Maeda Ballet and Morimoto Ballet companies; concert pianist Svetlana Rodinova, and composers Matthew Naughton and Chuck Pennington.

In 1999, leaders of the Omaha Theater Company built on this foundation and brought professional ballet back to Omaha by creating the Omaha Theater Ballet with Welch as artistic director. Welch’s choreography for the Omaha Theater Ballet includes A Midsummer Night’s Dream, Coppelia, The Firebird and The Nutcracker.

The Omaha Theater Company is very mission-oriented and focused on the fulfillment of their mission. This is accomplished through

  • major productions on the Rose’s two stages
  • the Company’s annual production of “The Nutcracker” at The Orpheum
  • extensive outreach in schools with workshops and productions
  • a wide variety of classes and workshops for children K-12 in theater, dance and performing arts, presented at The Rose and at other locations around Omaha
  • the two national touring companies from the Theater, presenting their professional children’s theater productions throughout the country.

    Facts & Accomplishments
    The Omaha Theater Company:
  • Was established in 1949, making it one of the nation’s oldest theaters dedicated to young audiences.
  • Is one of the three largest presenters of professional theater for children’s in the nation (determined by production attendance for both local and national touring productions).
  • Was the recipient of the Sara Spencer Artistic Achievement Award in 1990. This award is the highest honor bestowed on a children’s theater by The Alliance for Theater and Education (the primary national organization for professional children’s theaters in the U.S.)
  • Reaches over 400,000 people each year with its programs.
  • Currently operates with an annual budget of over $2.7 million, earning 58% of its revenue from ticket sales, touring fees and class tuition.
  • Is the only theater in the region to receive funding from the National Endowment for the Arts.
  • Has a Main Stage auditorium that seats 556 on the main floor and 354 in the Balcony for a total of 910.
  • Has a “Black Box” theater that seats 135.
  • Is a non-profit corporation with 501c3 status with oversight provided by a volunteer board of directors.
  • Performed “Velveteen Rabbit” at the Kennedy Center in Washington, D.C.
  • Has worked with renowned playwrights including: Robert Bly, Max Bush, Virginia Koste, Susan Zeder, Mark Medoff, and Joe Sutton.
  • Was selected to be the first presenter of a world-premiere show created by the most successful children’s literature authors in history—Stan and Jan Berenstain have written THE BERENSTAIN BEARS ON STAGE! for the Omaha Theater Company’s 2004-2005 season.
  • Provides every child in Omaha the opportunity to attend the Theater for free by simply reading ten books in the Omaha Public Library Summer Fun Reading Program.
  • Offers customers the opportunity to purchase tickets and classes online.
  • Is accessible to all children. The Omaha Theater Company never turns a child away from a performance or class for economic reasons.
  • Provides discounted “pay-what-you-can” evenings for most productions.
  • Gives away tens of thousands of tickets to productions to area charities.
  • Received prestigious TCG Grant from the Pew Charitable Trust for a three-year residency for Everett Quinton.